I'm an AI and B2B product design leader with 10 years of experience and roots in both engineering and design. Today I lead Observability Design at Cloudflare, having designed across IT infrastructure, business intelligence, e-commerce, healthcare, and finance. My work is guided by three principles: understand users, simplify complexity, and innovate with new technology. Let's grab coffee — I'd love to hear what you're building.
Currently leading observability design across Compute, AI, Network, and Security.
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Simplifying Enterprise Troubleshooting with AI
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Redesigned the whole APP customers to provide the best shopping and project experience.
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Designed the sharing and onboarding function from 0 to 1, which tripled customer retention.
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Designed a community space for freelancers to support each other and get access to professional services.
Read the StoryIntelligent design inspiration feeds curated by AI — 3K visitors a week. Built with Vite.
An iOS app that turns your ideas into original songs. Built with React Native and the MusicGen model.
An AI-assisted platform for personal planning and goal tracking. Built with Figma Make, hosted on Cloudflare with Workers AI and D1.
A React + Node.js app for splitting travel expenses with friends — hand-coded before the AI age.
AI-powered branding that generates unique brand identities in minutes. Built with Figma Make.
Protected once connected: the first full-stack secure networking solution in the market.
Created a new service that doubled the AOV and helped Sherwin grow in the DIY market.
Defined new product opportunities and developed hi-fi POCs by hosting joint design sprints with Nokia and its key customers.
Created an activity-based social app and helped people get together in a safer way.
Created a more equitable ticketing system for non-moving violations by helping residents avoid tickets.
Helped sustainability non-profit Roofcrop find new growth opportunities through human-centered research.
China's first financial super app with 1.2 million MAU.
A bedside companion robot for hospital wards — bridging information, daily care, and emotional presence for patients alone in long stays.
An industrial design study exploring form, material, and balance — from sketch to physical prototype.
